Guides

Journeys

A journey is a set of emails that send themselves based on what people do on your site: a welcome series after sign-up, a reminder when a cart is left, a nudge the day before an appointment. Every journey reads as one sentence: when X happens, wait, send, stop if Y. Find them under Automations → Journeys, or ask the AI: “send a welcome email a day after someone signs up”.

What starts a journey

An event your site records (see Site events): built-in ones like member_signed_up or payment_succeeded, or your own like cart_abandoned. Add conditions on the event's properties (“only when total is more than 100”).
By hand: you, a function or an AI agent puts a person in.
A record added to or changed in one of your tables.
A date on a record: 24 hours before an appointment, 7 days after a delivery.

Each person enters once, every time, or at most once per cooldown, your choice.

Steps

Wait for a duration, or until a time of day.
Send email: write it in place with placeholders such as {{name}}, {{email}} and any property of the event ({{total}}), or pick one of the site's saved email templates. Send from the platform sender or from one of your connected sending accounts.
If / otherwise: branch on whether they opened or clicked an earlier email, on an event since they entered, or on a property.
Update record, call a URL, run a function, stop.

Stop early when conditions are checked before every step, so a cart reminder never goes out after the order is placed.

Sending, tracking and safety

Opens and clicks are tracked by default and appear on the journey as email_sent, email_opened and email_clicked events. Turn tracking off per journey or per email.
People on the site's unsubscribe list are never emailed; every journey email carries an unsubscribe link.
Journey emails count against the site's monthly email quota unless they go through your own sending account.
Bounces and spam complaints reported by the mail provider put the address on the suppression list automatically and appear as email_bounced and email_complained events.
Live enrols and sends. Paused lets nobody new in while people inside finish. Stopped halts everyone at once.

Starters

Welcome series, abandoned cart, appointment reminder and win-back come ready to edit. Each lists the events it expects your site to record.

For the AI and MCP

The same journeys are available as tools: journeys_templates, journeys_create, journeys_update, journeys_setStatus, journeys_runs, journeys_enrol. The AI checks the site's event catalog first so a trigger names an event the site really records.